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– Kahuna “The Kahuna Mobile Marketing Index” (Q1 2016) 67,2% of consumers use a smartphone to check their email, 42,3% use a tablet while 93,3% uses desktop environment.– Blue Hornet “Customer Views of email marketing 2015” (2015) Webmail and desktop opens have steadily declined throughout 2015, each dropping 13% since January.– Experian “Quarterly email benchmark report” (Q4 2015) 40 percent of consumers said that their mobile phone is their primary device for checking email.– The Relevancy Goup “Inbox Evolution: Consumer email marketing trends and behaviors.” (2018) Over 98 percent reported owning a mobile device of some kind and 86% of consumers reported that they access one or more of their email accounts via a mobile device. – Adestra “Top 10 email clients” (July 2018) About 3 in 5 consumers check their email on the go (mobile) and 75% of say they use their smartphones most often to check email. – Litmus “Email Client Market Share Trends” (Jun 2018) 59% of email opens occurred on mobile, 15% on desktop and 28% in a webmail client.“US Consumer Device Preference Report: Q2 2014” (2014) The biggest turnoffs people have with mobile email are: Receiving too many (44%), Not relevant (37%), Too small to read and interact with (32%), Website and landingpages not mobile optimized (26%) and Not well formatted for mobile phones (21%) – Live Clicker and The Relevancy Group “Exploring the Benefits Real-Time Email – Driving Marketing Effectiveness” (2015) Replies sent from phones are 54% faster than those sent from desktops.

But i Pad opens have been on a continuous decline over the past year, dropping over 7% from January to July 2015.– UKOM & Comscore data (2016) Nearly 4m adults do not use a desktop/laptop to access the internet.Younger audiences, females & parents most likely to be ‘mobile only’.UKOM Insights – UK Digital Market Overview March 2017 (2017) Majority of Email Is Opened on a Mobile Device.According to Kahuna data, 86% of emails in Q1 2016 were opened on a mobile device.

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